Jones' food article published
Virginia Ivey-West
Issue date: 2/15/10 Section: News
Robert Morris University's Assistant Professor of Marketing, Dr. Cathleen Jones, recently had her article, "Taking Up Space? How Consumers React to Health Information and Health Icons on Restaurant Menus," published in the Journal of Foodservice Business Research in Oct. 2009. The article focuses on a study of why and how people choose food from menus at restaurants.
Jones conducted the research on the subject of healthy meal choices and the consumers' reactions as part of her dissertation for her three-year doctorate degree program in information systems and communication from Robert Morris University.
Jones said that she has submitted other materials and articles at conferences, but the article included in the Journal of Foodservice Business Research was her first big publication.
Jones submitted the article in May of 2008, found out that the article was accepted by the publishers in August, and finally received the proofs of her work a year later in Sept. 2009.
She conducted her research at Eat-N-Park. Jones chose Eat-N-Park to perform her research because of the good relationship that Eat-N-Park has with Robert Morris University.
Jones used two focus groups, senior citizens and mothers with at least one child under the age of 10, to see if they could help her answer the question: "What was the impact and use of health information and health icons provided on the restaurant menus?"
She used three different menu variations on the focus groups. One included entrée description and price. Two included entrée description, price and health information, including calories, fat grams, fiber grams, and sodium milligrams. And three consisted of a combination of the first two menus with the addition of health icons based on calories and grams of fat in the selection.
After reviewing her research with the focus groups, Jones received mixed reactions in her results on the impact of health information in food choices. While most people liked the idea of having the health information for their personal and family knowledge, some people thought that would make them feel guilty of eating something that was unhealthy and high in calories, grams of fat, sodium, and fiber grams.
Jones conducted the research on the subject of healthy meal choices and the consumers' reactions as part of her dissertation for her three-year doctorate degree program in information systems and communication from Robert Morris University.
Jones said that she has submitted other materials and articles at conferences, but the article included in the Journal of Foodservice Business Research was her first big publication.
Jones submitted the article in May of 2008, found out that the article was accepted by the publishers in August, and finally received the proofs of her work a year later in Sept. 2009.
She conducted her research at Eat-N-Park. Jones chose Eat-N-Park to perform her research because of the good relationship that Eat-N-Park has with Robert Morris University.
Jones used two focus groups, senior citizens and mothers with at least one child under the age of 10, to see if they could help her answer the question: "What was the impact and use of health information and health icons provided on the restaurant menus?"
She used three different menu variations on the focus groups. One included entrée description and price. Two included entrée description, price and health information, including calories, fat grams, fiber grams, and sodium milligrams. And three consisted of a combination of the first two menus with the addition of health icons based on calories and grams of fat in the selection.
After reviewing her research with the focus groups, Jones received mixed reactions in her results on the impact of health information in food choices. While most people liked the idea of having the health information for their personal and family knowledge, some people thought that would make them feel guilty of eating something that was unhealthy and high in calories, grams of fat, sodium, and fiber grams.
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Greta
posted 2/19/10 @ 11:39 AM EST
I love this article by Miss. Virginia Ivey, hope to read more from her.
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